video production Chicago

Not a long time ago, the satellite television company, Dish Network, launched a very creative Internet advertising campaign in which a spaceman, who looked similar to an alien from Mars, would race over the screen hoping to attract the viewer's attention. Dish Network, based on a written report in the Wall Street Journal, isn't the only company trying to nudge customers into taking action by clicking on their banner ads in an animation-centric environment. This latest trend has encompassed other leading players such as for instance Tostitos and Cable One with their particular avatars vying for the customers'attention in a spirit of pure marketing innovation and outreach.

The reason why animated social media content creator has been invented seems both distinct and obvious. Customers are no more clicking a great deal of banner ads how they used to until recently. The immunity and the ability to tune out direct advertising messages may be the customer's way to state, "I have had enough and am finished with so much daily advertising." The advertising avalanche does not show any signs of decline.

However, technology is on the customers'team by helping them filter messages through anti-spam software, pop up blockers, caller ID and Tivo. We tend to see more than 2000 advertising interruptions daily, based on a study which will be perhaps why traditional advertising is gradually becoming synonymous with diminishing ROI.

Content Marketing and the Changing Scenario

Content marketing is an Internet-based marketing approach in that your focus is primarily on aiding customers within their endeavor to locate answers with their questions and identifying solutions with their problems. This is accomplished by presenting information that is accurate, timely, authentic and compelling. Content, in both its print as well as video manifestations, is expertly crafted and strategically placed on the Internet with a view to assisting customers through interactive engagement.

Generally, either in-house content marketing teams or content marketing agencies customize information to generally meet the customers'expectations and architect a conducive environment for ongoing engagement.

If you adopt the information marketing method of marketing your company's products and services, you are, basically, participating in conversations with your customer communities on multiple fronts and frequencies.

Your Content Marketing Strategy

Content marketing engagement takes place both in your website as well as elsewhere on the Internet. On your website, information is streamlined and displayed prominently through FAQs, detailed product descriptions, content in your knowledge base, articles in your resource repository, and in-depth analysis of one's industry through case studies and white papers. What's regarded as the very best model of content marketing on an internet site is the current presence of a blog. The blog in your website, also referred to as a corporate blog, is the right area for your colleagues and you to share insights about your company's achievements, new product launches, promotions, incentives and every other information you believe can help customers solve problems and eventually make sensible purchase decisions. The utmost effective and significant attribute of a corporate blog is its functionality that lets your visitors talk to you directly through the blog comments section without middlemen lurking behind the scenes.